Using commitment to reduce plastics waste in the marine environment

Given that plastic pollution in the marine environment has been a critical issue in Canada and in the rest of the world in recent decades, our project aims to provide a possible solution to mitigate plastic waste in the ocean. Previous findings have shown that asking people to make a commitment can effectively change their behaviours. In the current, we will ask people to make a commitment by signing a pledge to reduce their plastic waste. We hypothesize that people who signed the pledge will show a reduction in their plastic waste disposal, compared to those who did not sign. Thus, by reducing plastic consumption can eventually lead to a reduction of plastic waste in the ocean.

Faculty Supervisor:

Jiaying Zhao

Student:

Partner:

Ocean Wise

Discipline:

Sociology

Sector:

Arts, entertainment and recreation; Education; Other services (except public administration); Professional, scientific and technical services

University:

The University of British Columbia

Program: