We-Watch Corp. Research & Planning Project

The goal of this project is to conduct market research and landscape analysis for potential areas that We-Watch may
enter. The intern will be responsible for leveraging surveys conducted by We-Watch to find the best customer groups.
Additionally, the intern will develop various customer personas in order to draft recommendations for which features
the firm should focus on. Finally, utilizing all aforementioned facts the intern will recommend a potential monetization
model that best suits the needs for We-Watch’s need for rapid customer base and revenue expansion. The firm
expects to gain a better understanding of the market, and understand what features and monetization modes best
appeals to potential customers.

Faculty Supervisor:

Christian Dippel

Student:

Partner:

We-Watch Corp.

Discipline:

Business

Sector:

Information and cultural industries

University:

The University of Western Ontario

Program: