Wellington Greens Development Internship: New Client Acquisition and Comprehensive Business Model Creator

At the beginning of 2020, Nancy Wilson, the business owner, purchased a vertical farm from Freight Farms. Since then, she has been selling a variety of products to customers. As a business owner, her time has been devoted to all aspects of the business, like any new business. However, this has inhibited the growth of the business. Hiring an intern will allow Nancy to focus on the process of farming and Brendan, the intern, will research the demand for different types of products and acquire new clients. Together, Nancy and Brendan aim to develop a process whereby they know exactly what produce to grow each month based on the demand of the clients. Additionally, they plan to maximize yields from the farm by making the process as efficient as possible. Aside from the business model, they hope to use the business as a way to provide fresh produce to food outreach programs like the Food Bank.

Faculty Supervisor:

Andreas Boecker

Student:

Partner:

Wellington Greens

Discipline:

Business

Sector:

Agriculture

University:

University of Guelph

Program: