Westland Insurance, Marketing Intern-Rochelle

This project will develop the brand and improve the ways we manage the community relationships at both regional and national levels. The internship will be assessing evolving new marketing strategies and looking at creating impactful content, including short videos for different media channels. The project involves revamping the Westland brand through collaboration with internal clients (in regards to various projects and marketing tactics) and through working with the teams that are currently supporting various active campaigns and other brand-growth related initiatives. In addition, this intern will join forces with the Marketing Director, who will serve as a coach and mentor. The Marketing Intern will get exposure to learning how to liaise with external suppliers and partners, following set communication channels or looking at other options and proposing new ideas. Additionally, the project intern will have an opportunity to gain expertise working extensively with specific software, such as Adobe Suite particularly Photoshop and InDesign, CANVA, Microsoft Office (Word, Excel, PowerPoint) and Outlook while having an option to work remotely.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

Westland Insurance

Discipline:

Business

Sector:

Finance and Insurance

University:

Kwantlen Polytechnic University

Program: