Workly Law’s Startup Legal Tool Kit

The “Workly Law’s Startup Legal Tool Kit” Project focuses on product and marketing innovation in employment law and business law. This project will help the partner organization tap into the underutilized resources in the startup space, innovate and set them apart from their competition. The goal of this project is to create several innovative products. These product innovations will enable the law firm to be competitive and responsive to the legal needs of startups in the changing employment law environment. Applying Design Thinking to create the templates of documents and designing a legal marketing campaign to promote those customized templates via A/B testing will also foster marketing innovation and increase product adoption and operational efficiencies.

Faculty Supervisor:

Pnina Alon-Shenker

Student:

Partner:

Workly Law

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Toronto Metropolitan University

Program: