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Workly Law’s Startup Legal Tool Kit
The “Workly Law’s Startup Legal Tool Kit” Project focuses on product and marketing innovation in employment law and business law. This project will help the partner organization tap into the underutilized resources in the startup space, innovate and set them apart from their competition. The goal of this project is to create several innovative products. These product innovations will enable the law firm to be competitive and responsive to the legal needs of startups in the changing employment law environment. Applying Design Thinking to create the templates of documents and designing a legal marketing campaign to promote those customized templates via A/B testing will also foster marketing innovation and increase product adoption and operational efficiencies.
Faculty Supervisor:
Pnina Alon-Shenker
Student:
Partner:
Workly Law
Discipline:
Business
Sector:
Professional, scientific and technical services
University:
Toronto Metropolitan University
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.