York9 FC

York9 FC are looking at the viability to forming a Women’s Team to compete in League 1 Ontario. The objective of this project is to develop a sponsorship sales pipeline and execute/generate revenue that will assist in funding the women’s League 1 Ontario project. The anticipated activities include creation of sales materials and packages, customer relationship management, outbound marketing, pipeline development; sponsorship acquisition, and sales.

Faculty Supervisor:

Nick Bontis

Student:

Partner:

York9 FC

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

McMaster University

Program:

Business Strategy Internship

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