Innovative Projects Realized

ARC Financial – Junior Investment Analyst

Working in a team-based environment with our investment professionals, the student will have the opportunity to
develop the skills required to be successful in a career in capital markets or the energy sector. Some of your roles and
responsibilities over the summer may include:
Managing financial models and databases
Preparing and presenting internal reports
Attending select internal energy research meetings
Providing support to the investment team
Working on database development and visualization projects
Researching energy transition themes to help inform ARC’s future fund strategies

Associate Media Buyer

Own day-to-day digital media buying. Managing campaign execution, optimization, and reporting, to help ensure that client objectives are met. Assist with compiling periodic reporting analysis of campaign performance metrics, campaign strategy development and client relationship management. This project is a key driver in management of client investments and will ensure growth of our clients and company.

DSORC Dementia613 Website and Marketing

Dementia affects our memory, thinking, emotions and ability to perform everyday tasks and the prevalence of dementia is increasing in the Ottawa region with over 24 000 living with dementia. Recently, the DSORC launched a new website called www.dementia613.ca – the region’s most trusted dementia-friendly resource directory. The site currently serves only between 4-5,000 of the 24,000 people in our region living with and supporting dementia, and the DSORC wants to decrease this enormous gap between actual and potential users. With COVID-19, all of the DSORC programs from The Dementia Society became online, and the organization has been having trouble reaching clients online.

With the help of my professors, Michael Mulvey (who is an expert in marketing and consumer behaviour) and Linda Garcia (expert on dementia), I will help grow the DSORC’s referral network and optimize users who visit the 613website. I will do so by creating a master list of Long-Term Care Homes and Retirement Homes and help the organization increase awareness and reach more clients as well as optimize the website to the specific needs of diverse clients.

Embryology Dataset

This project will involve creating a dataset, building up historical information related to embryology usage and outcomes and building a go forward replicable process along with monthly communication materials around core variables we would like to document.

Ghostlab ATM Services – RES0054461

This application focuses on Ghostlab’s ATM Project

Ghost ATM software introduces financial sovereignty to the traditional ATM service. Ghostlab’s ATM software makes cryptocurrency as accessible as cash by removing the barriers of complexity users face when navigating contemporary cryptocurrency exchange. The ATM software harmonizes all necessary components needed to initiate and complete cryptocurrency exchange on the user’s behalf. By removing the friction of contemporary Bitcoin exchange, users with little-to-no cryptocurrency experience can purchase Bitcoin as simply and conveniently as depositing cash in a traditional ATM.

Primary Features
– Identify verification
– Hardware SDK
– Software/hardware driver integration
– Crypto exchange services
– Crypto wallet service/applications

Performance Evaluation for the Infer Engine–Optimization on Dynamic Advertising

Different from traditional online advertising, dynamic media campaigns show different impressions (visitors to a web page) with different advertisement based on the characteristics of the impression. Infer Engine is a system that optimizes bidding for media campaigns by maximizing total profit for every impression. The theoretical foundation of the Engine is a by statistics based learning theory for predictive models and mathematics analysis for optimization. The proposed project is on performance valuation of the Infer Engine with different learning algorithms. Comparison with other similar products will also be investigated. The metrics are the accuracy of the prediction and the learning time. The partner organization is the first company to apply these highly efficient techniques in this area. Performance analysis and comparisons will help the further improvement of the Engine.

Asper School of Business – Goodeye Technologies

Goodeye Technologies Inc. is an early-stage artificial intelligence startup, leveraging its machine learning platform to develop and deploy computer vision applications for partners in various industries. The Business Operations Intern is a cross-functional, multi-disciplinary role and will be part of a company that uses our diverse skills to create beautiful harmony between AI, real estate, and security.

Business Strategy Intern

Anticipated project activities would include setting up a strategy for Thought Leadership pieces, writing articles on trends in the Food & Beverage Industry, some editing and on-going updates to our website, social media posts (i.e. LinkedIn, Twitter) and launching all the marketing materials around securing new lines of business (designing brochures/pitch decks, perfecting generic email templates, 1-page tear sheets, etc.). Once the main responsibilities are learned, writing of the official Project Plan would commence and be done on top of normal duties.

Other responsibilities include: identifying business opportunities, building and maintaining successful relationships with potential and existing clients, collaborating with the firms Principal on business/marketing strategy, as well as maximizing business reach and potential.

Business Strategy Internship (Mitacs) – Marketing

Market development activities
a. Build customer awareness programs and campaigns
b. Decide on media mix for such campaigns
c. Make a market map of key customers and build strategies on creating the outreach
d. Network extensively and actually outreach to target customer organizations and users
e. Research on regulatory and compliance requirements at customer end, and how to comply with those
f. Support and engage global teams in marketing efforts

Investigating subjective bias in machine-learning walkability systems

This project seeks to understand how pedestrians cultural background affect their perceptions of urban space, and how those perceptions are fed into modern urban planning systems. Walkability is a measurement of how easy it is for a pedestrian to move through space, and varies greatly throughout the world. Previous studies have shown walkability is highly subjective, and is influenced by ones cultural and economic background. One of the most cutting edge ways of measuring walkability utilizes machine learning to take data about a groups perception of different urban spaces and generalize those values to show larger patterns in walkability. However, most of theses studies do no take into account the aforementioned cultural subjectivity of the issue. This study seeks to gather data on peoples perceptions of these spaces from multiple cultural and economic backgrounds, and to use said data to create machine learning models that show how perceptions of walkabiliy vary between groups from different backgrounds. We are especially interested in gathering data from the pedestrians on the street in Pune, India and Montreal, Canada and comparing them.

Conversion du modèle d’affaires ContinuumRD en un parcours numérique d’encadrement de l’innovation : Portion stratégies de financement – Robin Mazure

Le stage a pour objectif d’appuyer la transformation du modèle d’affaires de ContinuumRD en une version numérique de cette dernière. Ce stage couvre la portion “stratégies financières” réalisées par le stagiaire Robin Mazure sous la supervision directe de l’administrateur de ContinuumRD (Stéphane Carpentier) et jumelé à son professeur Sylvain Perron de HEC Montréal.

Anova Fertility Business Development Project

The proposed project will act to analyze and improve the referral network at the partnering organization. Building the referral network through forming relationships and partnerships with other professionals will facilitate growth for the company. The expected benefit of the project will be successful data analysis on previous referral behaviour of healthcare providers paired with short and long term strategy to grow the company.