Projets novateurs réalisés

Smash and Tess Dreamwear Inc.

Smash + Tess Dreamwear Inc. is a Vancouver-based fashion company renowned for its sustainable, high-quality Rompers, which are made from a bamboo and cotton blend. The company is committed to reducing the traditional fashion cycle by producing clothing on demand and ensuring its products are made under ethical conditions. Smash + Tess has gained a loyal following, including celebrities and influencers, for its unique and stylish offerings. However, as the brand continues to expand, it faces the challenge of optimizing its digital marketing efforts to reach new customers, increase brand awareness, and drive sales in a highly competitive and fast-evolving market. The innovation challenge lies in enhancing their digital marketing strategies across various channels, such as social media, email campaigns, and paid media, to build customer engagement and ensure efficient lead generation. This project will help Smash + Tess leverage innovative marketing strategies to refine their approach to customer acquisition, improve the performance of their digital channels, and test new tactics for market expansion. The project goes beyond day-to-day activities by creating a structured plan for optimizing their digital presence and achieving measurable growth. Expertise in digital marketing tools, analytics, content creation, social media trends, and email marketing is required to develop and execute strategies that align with the brand’s growth objectives and enhance its online visibility.

ATI Telecommunication International (AFL)

ATI Telecommunications International (AFL) is a global leader in fiber optic solutions and advanced communications infrastructure, supporting industries that rely on high-performance connectivity. As the company grows and adapts to an evolving digital landscape, it faces challenges in maintaining strong internal corporate communications, fostering employee engagement, and enhancing organizational branding across its diverse and hybrid workforce. Traditional communication methods are no longer sufficient to keep employees informed, motivated, and aligned with corporate objectives. Information silos, inconsistent messaging, and engagement gaps can lead to decreased collaboration and productivity. The key innovation challenge lies in designing and implementing a modernized internal communication strategy that leverages digital tools, data-driven insights, and interactive engagement techniques to create a more connected and informed workforce.
This project will introduce innovative approaches, such as AI-driven analytics for measuring engagement, personalized communication channels, and interactive digital platforms that facilitate real-time collaboration and recognition. By moving beyond traditional one-way communication methods, AFL will create a more dynamic and inclusive workplace culture where employees feel heard, valued, and aligned with the company’s mission. The initiative extends beyond routine HR and communication functions by integrating emerging technologies, behavioral insights, and strategic messaging frameworks to enhance internal branding and employee participation.
To solve this challenge, expertise in corporate communications, digital content creation, employee engagement strategies, and behavioral science will be required. Additionally, knowledge of communication tools such as social media, intranet systems, email marketing platforms, and analytics software will be essential. The intern will play a pivotal role in researching, designing, and implementing these innovations, ensuring they are tailored to AFL’s unique organizational structure and operational needs.

Westland Insurance

Westland Insurance is a rapidly growing insurance provider dedicated to making insurance more accessible and engaging for clients and communities. As the organization expands, the need for a structured and effective Learning & Development (L&D) strategy becomes critical. One major challenge is ensuring that employees have access to engaging, well-organized, and strategically aligned learning resources. Currently, existing eLearning content requires better curation, mapping, and design enhancements to maximize its effectiveness. Additionally, leaders need better tools to support employee learning, and the learning management system (LMS) requires improved documentation and administration guides. This project will address these challenges by introducing innovative instructional design methods, leveraging technology to modernize content, and implementing sustainable learning support tools. Rather than focusing on routine training updates, the intern will analyze existing materials, redesign them using interactive tools like Vyond, and develop structured learning plans that align with business goals. To execute this project successfully, expertise in instructional design, digital learning technologies, and content development is required, along with strong analytical and communication skills to ensure that learning materials are accessible, engaging, and effective.

Aiding Leak Detection in Pipelines Using System Identification – Year two

The ultimate goal of this project is to detect and localize leaks in pipelines in real time. Hifi Engineering has developed
distributed fiber optic sensors. Measurements are obtained at evenly spaced intervals along the pipeline (called
channels). This project aims to develop data processing tools to improve leak detection and localization. Many events
occur along a pipeline whose effects are registered by sensors (trucks driving by, compressors turning on, leaks).
Events are registered in many channels as sounds propagate down the pipeline. We aim to remove the component of
a channel signal caused by events occurring in neighboring channels. This results in a de-cluttered channel signal. We
do this by constructing a data-driven dynamic model of the pipeline acoustics, and use it to filter out events that
occurred in neighboring channels. Subsequently, Hifi Engineering will process the de-cluttered signal to classify each
event (i.e. was the event a truck, leak,…).

Trust Your Talent Academy

Trust Your Talent Academy, as the largest financial education academy in North America, offers a comprehensive curriculum to empower individuals with the knowledge and skills to achieve financial independence. The organization’s rapid growth and its mission to elevate human potential require a more robust and innovative approach to social media marketing and digital content creation. Currently, Trust Your Talent is facing a challenge in expanding its online presence and building a stronger brand recognition across multiple social media platforms. While they have established a foundation, there is a need to develop more dynamic, creative, and data-driven content strategies that will engage and resonate with their target audience. The innovation challenge here lies in developing social media and branding strategies that not only reflect the organization’s core values and mission but also foster stronger community engagement and elevate the expertise of their coaches and mentors. This project will go beyond typical marketing practices by strategically integrating content creation, social media management, and performance tracking to improve engagement and visibility in a competitive industry.
The expertise required for this project includes proficiency in social media platforms (such as Instagram, LinkedIn, TikTok, and Facebook), content creation (photography, video editing, writing), and digital branding. An understanding of SEO, analytics tools, and market trends will also be crucial for assessing content performance and adjusting strategies accordingly. Additionally, creative storytelling and the ability to tailor content to specific audiences and platforms will be essential for achieving success. By addressing these innovation priorities, the intern will contribute to an enhanced digital strategy that not only supports day-to-day marketing activities but also creates long-term improvements in Trust Your Talent’s online influence and brand positioning. This will ultimately help the organization achieve greater visibility, attract more students, and amplify its impact in the financial education space.

Key Innovations Inc

Brand Manager & Business Development
Key Innovations Inc. specializes in creating branded merchandise that helps organizations make their brand tangible, lasting, and memorable. The company operates in a highly competitive B2B market where businesses seek unique and impactful promotional products to enhance their brand presence. A key challenge lies in expanding business opportunities by identifying new clients, strengthening relationships with existing customers, and ensuring that branded merchandise aligns with clients’ goals and events. The innovation challenge revolves around optimizing business development strategies to increase client engagement, create personalized branding solutions, and explore untapped market segments. This project will introduce a structured approach to lead generation, networking, and client consultation, going beyond routine sales activities by incorporating data-driven decision-making and creative ideation for customized merchandise solutions. The expertise required includes strong communication and relationship-building skills, knowledge of B2B sales strategies, and an understanding of branding and marketing trends. Additionally, proficiency in design tools and an ability to translate client needs into tangible merchandise solutions will be critical for success.

Lenmark Industries Ltd.

Lenmark Industries is an industrial equipment marketplace that manages tens of thousands of unique items, serving a fast-paced environment where continuous improvements to systems and processes are essential. The organization’s primary challenge lies in maintaining and improving the quality assurance (QA) processes for their software systems, which support the marketplace’s complex inventory and transaction operations. Specifically, the need to enhance testing and monitoring practices for software defects and ensuring product quality standards is a key priority. This project will address these challenges by integrating advanced testing methodologies, such as Selenium, and leveraging automation tools to improve the efficiency and reliability of their QA processes. Beyond day-to-day operations, the intern will be tasked with developing and executing test plans, identifying defects, and suggesting improvements that contribute to higher system stability and more efficient product delivery. Expertise in software QA methodologies, Agile development, web technologies, and tools like Selenium is required to solve these problems, as these are essential to optimizing the development and testing workflow for Lenmark’s software systems, ultimately driving innovation in their approach to system quality and process management.

Enhancing QML trainability in noisy quantum systems

This project will develop novel circuit metrics to predict model performance under realistic noise conditions, offering a practical approach to enhancing QML trainability. The research will investigate optimal parameter resilience across different circuit depths, qubit counts, and problem types, while comparing overparameterized and underparameterized regimes. Additionally, circuit metrics will be developed to predict model performance under realistic noise conditions. These efforts aim to enhance the reliability and scalability of variational quantum algorithms.

dogged

Dogged is a rapidly growing pet brand that prides itself on innovation, functional design, and an education-first approach. As the company scales, its operations must evolve to meet increasing demand while maintaining efficiency and accuracy in fulfillment, logistics, and inventory management. One of the key challenges Dogged faces is optimizing its warehouse operations to ensure seamless order fulfillment, accurate inventory forecasting, and effective drop shipping partnerships. Currently, inefficiencies in fulfillment workflows, inventory tracking, and shipment issue resolution create operational bottlenecks that hinder the company’s ability to scale efficiently.
This project aims to introduce innovative operational strategies that go beyond routine warehouse activities by implementing process automation, data-driven inventory forecasting, and optimized logistics workflows. By refining fulfillment processes and leveraging technology to enhance tracking and documentation, Dogged can improve order accuracy, reduce delays, and streamline its supply chain. Additionally, strengthening and onboarding new drop shipping partners will expand the company’s reach while ensuring a reliable fulfillment network.
To address these challenges, expertise in operations management, supply chain optimization, and data analytics is required. The intern will play a critical role in identifying inefficiencies, developing data-backed solutions, and implementing best practices for inventory control and shipment tracking. This innovation project will not only improve Dogged’s operational efficiency but also create a scalable fulfillment model that supports the company’s continued growth.

ESSA Technologies Ltd

ESSA Technologies Ltd. (ESSA) is a Canadian environmental consulting company focused on supporting sustainable ecosystems and communities through science and analytical tools. With offices in Vancouver and Ottawa, ESSA collaborates with clients to address environmental challenges through data-driven, evidence-based decision-making processes.
The innovation challenge facing ESSA is the need for more efficient internal processes and systems, particularly in business administration and content management. The intern will help address this challenge by streamlining and modernizing workflows in internal communications, business data management, and content organization. By focusing on improving efficiency in key operational areas, such as content migration and information systems management, this project will go beyond routine business operations, providing ESSA with more sustainable and scalable solutions.
The expertise required includes knowledge in information systems and content management, particularly with low-code/no-code solutions for content management, data collection, and reporting. With these specialized skills, the intern will design and implement innovative solutions that align with ESSA’s goals of continuous improvement and adaptability in addressing environmental and operational challenges.

Mesurer pour agir : Un indice du capital de réputation sociétale pour guider la communication

Aujourd’hui, les entreprises doivent prouver qu’elles sont réellement engagées en matière d’environnement et de responsabilité sociale. Malheureusement, certaines exagèrent leurs actions, pratiquant l’écoblanchiment (greenwashing) pour paraître plus vertes qu’elles ne le sont, ou encore le diversity washing, en affichant un engagement exagéré en diversité et inclusion. D’autres, par peur des critiques, préfèrent minimiser leurs efforts, une stratégie appelée greenhushing.

Ces pratiques nuisent à la confiance du public et peuvent fragiliser la réputation des organisations. Pour y remédier, le projet vise à créer un indice sur 100 permettant de mesurer la réputation sociétale des entreprises. Cet outil, développé pour REPUBLIK, aidera à évaluer leur impact réel et à renforcer leur transparence.

L’indice sera conçu en s’appuyant sur des recherches solides et les meilleures pratiques. Il prendra en compte des analyses de données, des entretiens avec des experts et des évaluations rigoureuses pour garantir sa fiabilité. L’objectif est d’offrir aux entreprises un moyen crédible de valoriser leurs efforts et d’encourager des actions authentiques en faveur de la transition écologique et sociale.

Aiding Leak Detection in Pipelines Using System Identification

The ultimate goal of this project is to detect and localize leaks in pipelines in real time. Hifi Engineering has developed
distributed fiber optic sensors. Measurements are obtained at evenly spaced intervals along the pipeline (called
channels). This project aims to develop data processing tools to improve leak detection and localization. Many events
occur along a pipeline whose effects are registered by sensors (trucks driving by, compressors turning on, leaks).
Events are registered in many channels as sounds propagate down the pipeline. We aim to remove the component of
a channel signal caused by events occurring in neighboring channels. This results in a de-cluttered channel signal. We
do this by constructing a data-driven dynamic model of the pipeline acoustics, and use it to filter out events that
occurred in neighboring channels. Subsequently, Hifi Engineering will process the de-cluttered signal to classify each
event (i.e. was the event a truck, leak,…).