Business Strategy Intern

Kranked Bikes is a manufacturer of proprietary electric motor kit systems for high-end mountain bikes. The COVID-19 pandemic wreaked havoc on our supply chain and our retail distribution development. However, the maturing ‘new normal’ has brought an unprecedented surge in ebike sales and an intern is essential to our efforts to ramp up and both refine and execute on our go-to-market strategy. The internship scope will include refining our go-to-market strategy, which is a mixed B2C and B2B approach, as well as executing on the final strategy with project management related to business development and sales campaigns.

Faculty Supervisor:

Robert Helsley

Student:

Partner:

Kranked Bikes

Discipline:

Business

Sector:

Manufacturing

University:

The University of British Columbia

Program: