Data Collection and Market Study of Women-Identifying Car Owners

This project will help develop the foundation for understanding on the specific needs car owners when dealing with the car repair indsuty, while simultaneously developing a community of support and a trusted source for information related to owning and maintianing a car.

Faculty Supervisor:

Sirisha Rambhatla

Student:

Partner:

AutoCate

Discipline:

Engineering

Sector:

Professional, scientific and technical services

University:

University of Waterloo

Program:

Business Strategy Internship

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Mitacs — Return on Innovation

Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.