Data Driven CRM Optimization for eReading

During the duration of the proposed project, the intern will become a member of the partner organization’s “Big Data” team, participating in all team activities, and completing research-oriented work for the team. The intern will complete research that will explore and improve upon previous methods of intelligently communicating with customers through personalized emails. This may include notifying specific users of new product releases, or of an upcoming sale that may be of interest to them. Using knowledge gained during research, the intern will create a software system for the partner organization that will use customer data to target customers with highly personalized email content.

Faculty Supervisor:

Eugene Fiume

Student:

Partner:

Rakuten Kobo Inc.

Discipline:

Computer science

Sector:

Information and Communications Technology; Technology

University:

University of Toronto

Program: