DSORC Dementia613 Website and Marketing

Dementia affects our memory, thinking, emotions and ability to perform everyday tasks and the prevalence of dementia is increasing in the Ottawa region with over 24 000 living with dementia. Recently, the DSORC launched a new website called www.dementia613.ca – the region’s most trusted dementia-friendly resource directory. The site currently serves only between 4-5,000 of the 24,000 people in our region living with and supporting dementia, and the DSORC wants to decrease this enormous gap between actual and potential users. With COVID-19, all of the DSORC programs from The Dementia Society became online, and the organization has been having trouble reaching clients online.

With the help of my professors, Michael Mulvey (who is an expert in marketing and consumer behaviour) and Linda Garcia (expert on dementia), I will help grow the DSORC’s referral network and optimize users who visit the 613website. I will do so by creating a master list of Long-Term Care Homes and Retirement Homes and help the organization increase awareness and reach more clients as well as optimize the website to the specific needs of diverse clients.

Faculty Supervisor:

Michael Mulvey

Student:

Partner:

The Dementia Society of Ottawa and Renfrew County

Discipline:

Life Sciences

Sector:

Technology; Information and Communications Technology; Other

University:

University of Ottawa

Program: