Programming Efficiencies into Integrated Communications at Bannikin Travel and Tourism

The project will entail researching, and developing an integrated communications program with and for Bannikin Travel and Tourism that incorporates new technologies and/or processes, leverages organizational expertise and experience, aligns with current market trends, and responds to the needs of the company’s clients. This will result in an enhanced and more innovative stream of business for the company while freeing up capacity to take on more business; growing Bannikin and their ability to help clients in a struggling industry across the globe.

Faculty Supervisor:

Sonya Graci

Student:

Partner:

Bannikin

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Toronto Metropolitan University

Program:

Business Strategy Internship

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