Promera Inc. – Community Builder

We are looking for the intern to help redesign our marketing strategy focused on building brand awareness through outreach to the patient and healthcare provider communities. We foresee this strategy encompassing identifying the various channels that can be used for marketing innerme, how those channels should be used (e.g., messaging), and the respective key performance indicators that can be measured to determine the effectiveness of the channel/message fit. This strategy should cover a short- to medium-term timeline (approximately 18 months) – the minimum length of time we foresee our original marketing plan being displaced by the Covid-19 pandemic – and include a budget. Promera is faced with the challenge of launching its platform in an environment where face-to-face meetings are limited. Traditionally, this has been one of the most effective ways to market to the healthcare sector. The intern will provide Promera with a national marketing strategy that can be executed while Covid-19-related restrictions are in-place (e.g., reduced travel, restrictions on medical clinic access, and cancelled conferences).

Faculty Supervisor:

Martin Halek

Student:

Partner:

Promera Inc

Discipline:

Business

Sector:

Information and cultural industries

University:

University of Calgary

Program: