Sales and Marketing Internship

Market research – Research North American and European cannabis industry / Bee and honey products and by-products (food products, lipbalms, topicals, etc.), identify price points, competitors, target consumers, consumer needs and preferences. Intern will gather as much information as possible from online sources as possible.

Sales Approach – Identifying and contacting retailers (NL Cannabis, OCS, etc.), advertising cannabis/hemp and bee/honey products, selling product, work with “white label” processing companies. Based on this, intern will recommend the most innovative and relevant sales approach to be used.

This project will benefit our business in terms of providing an innovation-based approach for us to enter the market. It will involve identifying our target consumers, determining market values for our products, defining market price points (low-high), selecting appropriate rates/unit, and determining effective and efficient marketing/advertising strategies. The overall objective for this project is to sell quality cannabis/hemp and bee/honey products for top market value and expand into new markets.

Faculty Supervisor:

Alyson Byrne

Student:

Partner:

G & M Family Farm

Discipline:

Business

Sector:

Agriculture; Professional, scientific and technical services

University:

Memorial University of Newfoundland

Program: