The effect of social media on job search assistance

While the fact that social media, such as Facebook, LinkedIn, and Snapchat, are changing our lives is undeniable, management scholars are only beginning to understand their effects on social interaction and societal inequality. One area of great importance is the effect of social media on how people look for jobs. While some see social media as empowering job seekers, others suggest that it might make job seeking harder, particularly for some disadvantaged groups. This project will seek to understand the effect of social media on job search in China. The study will involve interviews with college students and young professionals, or those who are most exposed to the use of social media. Upon completion of the project the student will prepare a written report. The findings in this report will help to inform a follow-up survey study.

Faculty Supervisor:

Elena Obukhova

Student:

Partner:

Fudan University

Discipline:

Business

Sector:

Education

University:

McGill University

Program: