TopSpin Technologies Ltd.

A challenge facing the sports industry is the overshadowing effect of Covid-19. Many people are rightly focused on much bigger and immediate health issues as opposed to longer term issues, like concussion. However, for athletes, preparation during this time off is critical to staying competitive when sports return; it is also a great opportunity for TopSpin to become part of this preparation.

TopSpin Technologies has the ability to redefine how athletes prepare for their sport and take care of their health. It is my goal through this project to help TopSpin carry out this mission and get athletes ready for return to play. Specifically, my project will accomplish this by helping to create an effective post-Covid sales and marketing strategy, thereby getting the devices on the heads of athletes. This project will enable TopSpin to pivot in order to remain relevant with customers and continue their growth momentum.

Faculty Supervisor:

Eric Morse

Student:

Partner:

TopSpin Technologies

Discipline:

Business

Sector:

Retail trade

University:

The University of Western Ontario

Program: