Examining the perceived impact of a sugar-sweetened beverage tax among high consumers in Karnataka, India

The World Health Organization recommends countries adopt a sugary drink tax to curb consumption. My project aims to explore the acceptability of a sugary drink tax among Indian adults who consume sugary drinks. In order to meet this aim, I will spend three months living in Dharwad, India. During this time, I will keep detailed field notes of my experiences and observations relating to the food environment, food patterns, and food security issues. I will conduct interviews in English with 5 adults living in Dharwad who report consuming sugary drinks. The interview will cover topics such as what type of sugary drinks they consume and where they purchase them, what participants think about the consumption of sugary drinks, the purpose of a sugary drink tax, intended outcomes of a tax, acceptability of a tax, and appropriate use of tax revenue, among others. Interviews and field notes will be analyzed qualitatively.

Faculty Supervisor:

Natalie Riediger

Student:

Partner:

University of Agricultural Sciences, Dhawad

Discipline:

Sociology

Sector:

University:

University of Manitoba

Program:

Globalink Research Award