Enhancing Digital Marketing and Business Intelligence for Hyspecs Eyewear – Part II
This project will enhance Hyspecs’ digital marketing and e-commerce operations through four key initiatives: streamlining the migration to a new email marketing platform with automated flows to better engage customers; creating a strategic sales and media calendar to align campaigns across channels; scaling up paid advertising using data-driven insights to boost performance and reach; and improving the website’s layout and checkout experience to increase conversions. These efforts will support Hyspecs in reaching more customers, driving higher sales, and improving operational efficiency through smarter marketing and better online shopping experiences.
Voir la description complète du projetIvor Cribben;Robb Sombach
Hyspecs Eyewear
Business
Retail trade
University of Alberta
Business Strategy Internship
