Innovative Projects Realized

Digital Marketer at Loonie Times

The proposed project is for a Canadian organization named Loonie Times that operates in a niche market of mascot and plush manufacturing. In this project, the focus is solely on digital media as the majority of the companies in this sector use Google Ads and social media to generate new sales. Being a digital marketing intern, I will be responsible for developing a robust funnel of sales leads by designing and implementing the complete social media strategy for the organization. Google Ads & Analytics, email marketing, blogs, and content marketing will be the core tactics for developing the social media strategy. The project is expected to benefit the organization by establishing the most cost-effective digital marketing tactics which would add to the company’s sustainability as well as developing a long-term plan regarding the future social media investment.

Communication and Research Assistant

The Internship will provide a breadth of opportunities to grow – in marketing & communications, project management & logistics, fundraising & NGO governance. 20th Anniversary Tree Planting, Outreach Coordination Across BC
Using an existing basic network of forestry and community contacts, I will coordinate with 20+ clubs across the province to assess the participant rate, connect the local club with tree donors, and provide tools for a successful community event. This role will also centrally coordinate the storytelling of this initiative through magazines and social media.
Nature Club Program Enhancements & Assistance
I can lead the social media communications through reference to the organizational editorial calendar, with support from staff for content submissions.
Annual Fund Development Plan Research & Writing
Using existing annual fund development plans, I will assess best-fit opportunities for short/medium/and long term, contributing to content curation and enhancing current donation appeals and grant submissions.

Co-op Business Content Creator

The Virtus Groups intern will be a key member of our marketing and business development efforts for the duration of the internship. The activities outlined below are the preliminary steps we have identified that the intern will be able to work on. All these activities will help us to work at full capacity and grow our marketing strategies and efforts that we have worked so hard to augment during the pandemic. A capable intern will go a long way to beginning our initiatives. It should also be noted that the intern will also have the opportunity to work on client engagements, as additional capacity is required.
Key Responsibilities and Activities:
– Assist the current Virtus team with the ideation of new marketing strategies
– Developing content for Virtus Groups’ marketing strategies
– Coordinating, writing, and publishing of Virtus’ weekly startup newsletter
– Social Media management and content creation – running the social media calendar – Thought leadership article writing
– Drip marketing campaigns

Market Analyst Intern

Main priority is to continue the in-depth market analysis and market research into products and customer discovery with Zoom.
Responsibilities include:
1) Nedieon is currently working on completing an MVP for two products. Next steps are beta testing for these
two MVP’s. Market Research into Autonomous UVC and Logistics robot for Health Care market
2) Nedieon’s product strategy and roadmap involves multiple markets and market segments. To help guide
future products, a full market analysis outlining the opportunity needs to be done.
3) Web page design. To help with Nedieon’s profile in business community, Nedieon needs to update web to
support new products (2 new MVP’s), also video of products and white papers.

Equity Research Intern

The intern will work directly with Analysts across sectors and gain in-depth knowledge of the financial markets in the US and Canada. Some of the key responsibilities include creating detailed financial models on both existing and new coverage models and supporting the small cap equity research and product teams with client requests. Canalyst is a young SAAS company impacted heavily by economic uncertainty and market volatility. Interns are important to the future success of the company as they will contribute to the workflow and output necessary to fulfill an influx of client requests, ultimately reducing customer churn during uncertain financial and economic times.

Business Strategy Intern

Flex is an upcoming start-up focused on developing a fitness app that would incorporate AI to produce exceptional personal training experience. Anticipated project activities include:
A. Developing comprehensive marketing strategies to reach the target audience.
B.Identify and collaborate with external partners.
C.Research the market to identify opportunities for growth.
D. Analyze different marketing channels to come up with a cost-effective marketing plan.
E.Work with co-founders and support them in ad-hoc projects.

Business Analyst (Volunteer Management)

Our team has been all hands on deck responding to the needs of the community in the midst of COVID-19, and have been starting, evolving and cancelling programs to mitigate health risk. At this time, we desire to optimize and strategically plan ahead for restarting onsite and offsite programs, initiatives for the community during the 2020 Christmas season and the future state of volunteer management. Working closely with experienced staff members on our team, the business analyst (volunteer management) will assist with the operations of volunteer management and contribute to our Volunteer for Salesforce implementation and strategic road map

Digital Marketing and Business Development Associate

I will be working as a Digital Marketing and Business Development Associate at VoltSafe – a startup that is on a mission to change how the world connects to energy with its prong-less magnetic electrical plugs. The company recently launched its first commercial project and is focused on building sales and developing its second product. However, due to Covid, typical strategies of building in-person relationships and doing product presentations to promote sales are difficult. As such, I will be responsible for taking on a list of projects related to the company’s Digital Marketing Strategy like developing and executing its Social Media and Ambassador Strategy, its E-commerce Strategy, its Digital Advertising Strategy, and optionally its Public Relations/Media Strategy and B2B/Wholesale strategy.

Research on Optimal Interaction Engagement Strategies between the “The Thingery” Community Sharing Platform and Its Users with a Focus on Mobile Development

The Thingery Sharing Inc. is the logistics provider and parent organization of community lending libraries known as Thingeries located throughout the Lower Mainland of BC. Prior social impact research was conducted to identify and understand the impact that a Thingery has on the social connectivity and ecological footprint of its members for ongoing analysis and planning. The focus of this project is to conduct extensive research into how members can optimally interact with The Thingery and create a detailed user flow analysis for their mobile application development.

DIOSA designs Inc.

The project will require extensive research to gather all the necessary information required to write the BCorp Certification Assessment.

Data analysis and image processing for livestock identification

OneCup provides cattle management solutions to the livestock industry. Our AI is called BETSY – Bovine Expert Tracking and Surveillance. Using artificial intelligence, we put a rancher’s skillset into a device the size of a small book. With several types of cameras, BETSY can ID and track cattle activity 24×7. For example, she can track an animal’s growth over a season, or determine if an animal is suffering from a disease or lameness. When BETSY finds something that requires human intervention, she texts or emails a human immediately. Combined with historical tracking, a rancher can access a detailed view of a herd’s entire history, down to the individual animal level.

Forest Stewardship Group Development: Part II

RENEWAL

First step: developing a proposal of services that Ecotrust-Canada could provide to FSC Canada, involving identification of services needed, and how EC could deliver them while maintaining alignment with their mission. Next step: presenting supply-chain clusters and marketing infrastructure options to relevant associations, gauging their interest and obtaining feedback – one or both of these options may then move forward. Research into feasibility and appropriateness of these options will be needed, along with the identification of funding options and the development of project proposals. Research will be conducted to assess the benefits/feasibility of developing a joint FSC-carbon credit validation program. Interest in the project, potential funders and partners will also need to be established. Initiatives can be implemented by spring of 2013. Implementation of these program activities will result in additional revenues, increased values to members, and will help to ensure long-term sustainability of services to the FSC program.