BSI Project Key Auto Group: Student Olivia Sekulic
The main focus of the internship project will be working within Key Auto’s Marketing Department, specifically
developing marketing strategies (primarily through social media, online and digital avenues) that take into
consideration the change in consumer habits due to COVID-19. In the past, Key Auto’s business has primarily
been conducted through face to face interaction, however, with the recent changes in how business is conducted, our main concern is keeping up with new consumer trends. The final deliverable of this research project will be an optimized social media and marketing strategy that will give clear recommendations and desired outcomes that both senior management and front-line staff will understand.
Marjorie Delbaere
Key Auto Group
Business
Retail trade
University of Saskatchewan
Business Strategy Internship