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2026 FIFA World Cup Marketing Plan Evaluation for Ontario Soccer
This project will help Ontario Soccer make the most of the upcoming 2026 FIFA World Cup by evaluating how well their “GeneratiON26” marketing plan is working and suggesting ways to improve future efforts. With games being hosted in Toronto, the World Cup is a unique chance to grow interest in soccer across Ontario. A Mitacs Business Strategy intern will work with Ontario Soccer to assess the success of its FIFA-related marketing activities, and recommend new ideas to help more people get involved in the sport. The project will give Ontario Soccer useful tools and insights to guide future marketing and community outreach efforts beyond the World Cup.
Faculty Supervisor:
Kristen Morrison
Student:
Partner:
Ontario Soccer
Discipline:
Sociology
Sector:
Arts, entertainment and recreation
University:
University of Windsor
Program:
Business Strategy Internship
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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.