Accounting Internship

The purpose of this project is to ensure Breakaway remains at the forefront of technology utilization in the accounting industry. Our belief is that embracing the next generation of accountants and their unique experiences and perspective surrounding technology and communications will provide our firm with innovative strategies for the adoption and utilization of tools and technology as well as a progressive marketing plan. As Breakaway is a small and technology focused business, we are in a unique position to quickly adapt to changes in technology in order to continually enhance operational efficiencies and methods of providing value to our clients. The assistance and fresh perspective of a student intern is critical in the identification and implementation of technology, and the most effective means of communicating with existing and prospective clients in an online environment. This will be achieved through the student’s use of three formal environmental scans (S.W.O.T Analysis) throughout the 8-month project to identify areas for improvement. These scans will inform the social media and marketing research and recommendations and content created by the student throughout the internship, as well as the technology based research which will be the focus of the second term.

Faculty Supervisor:

Ryan Young

Student:

Partner:

Breakaway Chartered Professional Accountants LLP

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Northern Alberta Institute of Technology

Program: