Acuity Insights – McMaster Summer Internship Program 2025

This project will provide a marketing intern with hands-on experience supporting Acuity Insights’ business growth and expansion into new markets. The intern will conduct market research, analyze engagement data, assist with event marketing, and optimize marketing processes to help Acuity improve its outreach and impact in the education technology sector. Their work will contribute to better lead generation, more efficient marketing operations, and stronger brand positioning, helping Acuity expand globally while improving access to higher education solutions. Through this internship, the intern will gain valuable skills in marketing, data analysis, and business strategy, while Acuity benefits from enhanced marketing insights and operational improvements.

The Faculty Supervisor will provide mentorship and support to the Student for the duration of the award. Frequency and format of the meetings may vary but the typical amount of support will be for one hour bi-weekly, to be scheduled for the duration of the internship. The faculty supervisor can be contacted at anytime by email as well.

Faculty Supervisor:

Leyla Soleymani

Student:

Partner:

Acuity Insights

Discipline:

Business

Sector:

Education; Professional, scientific and technical services

University:

McMaster University

Program:

Business Strategy Internship

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