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COVID-19 has impacted the core business activities of HOOH as with all companies. HOOH process and sell Canadian-grown hops to breweries around the world. With global trade activities shifting, HOOH require a solution to facilitating our export activities in the absence of physical trade shows.
My main project will be to study key export markets for hops, a key ingredient in making beer. I will also seek information about those markets from a wide range of sources, including trade ambassadors. Developing potential solutions for gaining access into those markets and working directly with management to build a plan to enter these markets.
Robert Helsley
HOOH Organic Hop Company Ltd.
Business
Manufacturing
The University of British Columbia
Business Strategy Internship
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