Analysis of Marketing and Branding Strategies of Hawkins & Co. Accounting; Suggesting a new way Forward

The intern would undertake research and implementation activities for Hawkins and Co. Accounting, a local accounting firm based in Windsor, ON. The organization has been operating successfully for the last seven years until COVID hit, and the economy started slowing down. With this new external factor impacting their business, Hawkins realized that online presence has become more important than ever. Where the firm previously depended mostly on its goodwill and word-of-mouth, they recognized the importance of digital media and branding. The goal is to revamp the brand elements and reach as many potential clients as possible. Therefore, the project aims to analyze the problem in detail, develop marketing strategies, and implement campaigns to achieve the marketing goal.

Faculty Supervisor:

Fatemi Shariatpanahi Hajar

Student:

Partner:

Hawkins and Co. Accounting

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

University of Windsor

Program: