Anthropology, social media management, analysis and the development of strategy – Year two

This project will expand the research and development capacity of Treefrog for the creation of a social media strategy and analysis department offering unique, cutting-edge and anthropologically informed services for corporate clients.
Anthropologically informed analysis goes beyond a superficial reporting of unanalysed numerical data to provide contextualized understandings based on broader social trends and cultural practices. Using Treefrog as a case
study, I will develop a set of durable processes and services that will be refined for application for Treefrog clients, who are companies that represent well-known Canadian brands.

Faculty Supervisor:

Albert Schrauwers

Student:

Partner:

Treefrog Inc

Discipline:

Sociology

Sector:

Professional, scientific and technical services

University:

York University

Program: