Application Testing and Marketing Strategy for a Travel App – BC-923

The project aims to enhance the user experience (UX) of Pax Travel’s innovative travel app, designed to transform travel influencers’ videos into bookable itineraries. This initiative will include comprehensive UX testing to identify and resolve design and usability challenges, ensuring a seamless and user-friendly interface. Additionally, the project will involve creating sample travel videos to enrich the app’s content, providing users with a more engaging experience. These enhancements are expected to optimize app functionality, attract a broader audience, and boost user engagement, thereby supporting Pax Travel in achieving a successful launch and securing a competitive edge in the travel sector.

Faculty Supervisor:

Alan Goldman

Student:

Partner:

Pax Travel

Discipline:

Business

Sector:

Accommodation and food services

University:

Emily Carr University of Art + Design

Program: