Articial Intelligence and Machine Learning Implementation into a CRM

The proposed research is for the intern to work with BlueMind Inc. to gather and build data on different types of insurance client scenarios. Once this data is aggregated the intern must work with the organization to clean, organize and label the data. Finally, the outcome of the project should be AI models based on the data to detect fraudulent activity, conduct predictive analysis, and enhance current product recommendation tools in BlueMind. As BlueMind is an existing digital office for insurance advisors, the partner organization will benefit from the project by having new capabilities and features in their platform that will help enhance the experience and business practices of their users (advisors and insurance agencies).

Faculty Supervisor:

Otman Basir

Student:

Partner:

BlueMind Inc.

Discipline:

Engineering

Sector:

Finance and Insurance

University:

University of Waterloo

Program:

Business Strategy Internship

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