Artificial Empathy in Fundraising

Many nonprofit organizations struggle to create compelling stories that inspire people to donate. This project aims to develop an AI-powered assistant that helps nonprofits improve their fundraising campaigns by using more empathetic and emotionally engaging language. Since people are more likely to donate when they feel a personal connection to a cause, this tool will suggest ways to make campaign messages more impactful.

The AI assistant will analyze and enhance fundraising messages, making them more effective in engaging potential donors. By testing different approaches across causes like environmental conservation, health, education, and community development, the tool will learn which types of messaging work best. Nonprofits will be able to use this AI-powered support to create more persuasive campaigns, build stronger connections with donors, and ultimately increase funding for their important work.

Faculty Supervisor:

Daniela Damian

Student:

Partner:

MeaningfulWork

Discipline:

Computer science

Sector:

Information and cultural industries

University:

University of Victoria

Program: