AWE Technology Development Project – The Virtual History of Fort York

Divani’s AWE Augmented Reality product is expected to assist Fort York to create a more engaging experience for the attraction’s 100,000 annual visitors. By combining the historical value of Fort York with the immersive experience of AR, the organization will be able to increase revenue to assist with its financial goals. Divani Films is expected to benefit from a successful rollout by generating new revenue streams from the licensing of AWE technology and/or forming additional partnerships within the tourism industry as well as other industries (gaming, sports, etc.).

The research and analysis conducted by the intern will draw on business methods and approaches that are commonly practiced in user experience (UX) and visitor experience (VX) stages of product innovation, notably focus groups, interviews, and observation. Insights will also be used to provide usability enhancements to the AR product.

Faculty Supervisor:

Charles Davis

Student:

Partner:

Divani Films Inc

Discipline:

Sociology

Sector:

Information and cultural industries

University:

Toronto Metropolitan University

Program: