Books BC Book Subscription Box Strategic Plan

Book subscription box strategic plan for BC publishers.
Developing a comprehensive strategy for Books BC (The Association of Book Publishers of British Columbia) to launch a book subscription box for their members. This plan will include:
Surveying key stakeholders; Conducting a competitive landscape analysis of other book subscription boxes or like-minded programs; Developing a curation process for title selection; Creating a marketing plan including traditional and online/social tactics; Researching various fulfillment and distribution options; Developing pricing structure; Providing branding guidelines and recommendations; Providing a project budget and potential timeline to launch the book subscription box.

Faculty Supervisor:

Leanne Johnson

Student:

Partner:

Books BC

Discipline:

Sociology

Sector:

Information and cultural industries

University:

Simon Fraser University

Program: