Boundless Fitness Marketing and Strategy Intern

Boundless is a small company, in the beginning stages of establishing itself as a go-to destination for functional and sport specific fitness training in the Toronto area. I will get to experience working at a small business and see the challenges entrepreneurs face daily. My job will focus on strategic planning, digital marketing, product management/development and business development. The wide variety of tasks allows me to learn about multiple functional areas of the business, and to be involved in both macro level strategic discussions, as well as detail-oriented project-based work. Not only will my work help them gain in-person membership, I will develop on online training membership program that clients anywhere in the world can sign up for. This is crucial because the in-person training model has been upended due to Covid-19, an especially large challenge compounded by the small size, and relatively young age of the organization. Even before Covid-19, this model presented some challenges. Namely, the difficulty in growing a business when constrained by the size limitations of their facility, and a finite amount of time trainers could spend with clients.

Faculty Supervisor:

Elspeth Murray

Student:

Partner:

Boundless Fitness

Discipline:

Business

Sector:

Arts, entertainment and recreation

University:

Queen's University

Program: