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BSI – Fatima Yousafzai
This project aims to tackle the challenge of finding different ways Viva could optimize its existing work processes to generate maximum results, as well as innovating in the marketing domain. This requires the intern to observe technical insights such as user interaction and behaviour, as well as traffic across various virtual platforms. This understanding would aid in the development of new marketing strategies Viva could implement, and work towards improving current methods of customer engagement as well.
Faculty Supervisor:
Norah McRae
Student:
Partner:
Exec Viva Inc
Discipline:
Business
Sector:
Education; Social Innovation; Technology
University:
University of Waterloo
Program:
Business Strategy Internship
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