BSI – Market Analysis & Strategy – Canadian Science Publishing

Project training plan:
As a scholarly publisher, CSP’s revenues are supported predominately by university library subscription fees and open access publishing fees. It is clear that COVID-19 will have a direct impact on university library budgets, however the extent of this effect remains uncertain. Due to this uncertainty, CSP is undertaking a scenario planning exercise in order to better predict what effects the pandemic will have on their business operations. They also wish to forecast cash flow and understand the funding opportunities that could be available in the short and long-terms.
The student would be asked to participate as part of a team that is working on CSP’s scenario planning in response to COVID-19. Responsibilities would include collecting and analyzing data to predict the effects that the pandemic will have on CSP’s business operations. This will involve forecasting and making recommendations
on business decisions. Data collection and analysis would focus on CSP’s cash flow, costs/revenues, and could
include an environmental scan. As part of a team, the student, supervisor, and other key staff would work together
to interpret findings and inform business decisions.

Faculty Supervisor:

Sana Mohsni

Student:

Partner:

Canadian Science Publishing

Discipline:

Business

Sector:

Education; Entertainment and Media; New and Digital Media

University:

Carleton University

Program: