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The proposed research project focuses on developing a solution to penetrate the market with technological innovation. This would require research in marketing segments, understanding the TAM and SAM, and subsequently developing a strategy to quantify the targets. In addition to that, the project also aims in enhancing the management skills of the intern and at the same time contribute to gaining commercial value for the partner organization.
Robin Ritchie
Applied Program Consulting Inc
Business
Technology; Education; Social Innovation
Carleton University
Business Strategy Internship
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