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Business Strategy Intern
The outcome of the project is to deliver a finished product that is ready to launch. This requires the following critical elements:
Product definition and design (price, size of transaction, returns, security, costing, etc)
Product collateral (communication piece – design, features, benefits)
Market validation (customer and stakeholder input and feedback)
Launch strategy (marketing and communication, distribution channels, strategic alliances and key stakeholders, etc)
Business case and financial plan.
Faculty Supervisor:
Cynthia Bishop
Student:
Partner:
Efficiency Capital
Discipline:
Business
Sector:
Construction and infrastructure
University:
McMaster University
Program:
Business Strategy Internship
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