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Business Strategy Intern
To help launch an e-commerce platform for Labatt to mitigate the ongoing challenge of COVID-19 and the impact of on-premise locations closing. The e-commerce platform will enable shoppers to buy alcohol in an on-demand way. The phases of the project include market research, competitive analysis, performance monitoring of the pilot project, and providing key strategic insights to the Labatt Strategy and E-commerce team.
Faculty Supervisor:
Elspeth Murray
Student:
Partner:
Labatt Breweries of Canada
Discipline:
Business
Sector:
Manufacturing
University:
Queen's University
Program:
Business Strategy Internship
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