Business Strategy Internship 2021 – Manzer Hair Studio and Paige Neddeau

Manzer Hair Studio is a friendly/ welcoming small female owned and operated hair salon business located in downtown Toronto. Manzer Hair Studio was able to pivot to an online store that sells personal protective equipment (PPE) like masks, face shields, hand sanitizer to the local Toronto community. Unfortunately, Manzer hair has missed out on many of these potential buyers due to their minimal social media presence.
The intern will work with Manzer Hair Salon to improve their brand strategy by helping them identify their target audience, value proposition, brand message and story, using the knowledge of marketing and related subjects she has gained from attending Ryerson, experience and similar volunteer positions. Using social media, the intern will engage with Manzer’s audience by creating digital content across their different social media channels that tell the brands message and story. Using storytelling to create an experience for customers as they engage with the company’s content across all channels. The intern will analyze data to determine whether social media campaigns have achieved their objectives.

Faculty Supervisor:

Alexandra Bal

Student:

Partner:

Manzer Hair Studio

Discipline:

Sociology

Sector:

Other services (except public administration)

University:

Toronto Metropolitan University

Program: