Business Strategy Internship – sales focus

This project will support the development and growth of a customer retention and rewards program for Nature Bee, a Canadian sustainable home-goods company. The internship will focus on analyzing customer purchasing behaviour, identifying retention opportunities, and supporting the expansion of a loyalty and rewards strategy designed to increase repeat purchases and long-term customer value. The intern will help build and optimize rewards structures, customer segments, and engagement campaigns across e-commerce and email channels, while evaluating performance through data analysis and reporting. Outcomes of this project include improved customer retention, stronger brand loyalty, and scalable systems that support sustainable revenue growth, while strengthening Nature Bee’s ability to engage customers in its mission to reduce waste and promote low-impact living.

Faculty Supervisor:

Brock Smith

Student:

Partner:

Nature Bee

Discipline:

Business

Sector:

Manufacturing

University:

University of Victoria

Program: