CHALLENGES AND OPPORTUNITIES FOR THE MANITOBA MEDIA PRODUCTION SECTOR IN THE DIGITAL MULTIPOLAR GLOBAL LANDSCAPE

This research aims to contribute to improving business strategies to leverage the Manitoba Media Production Sector (MPS) position at the global level. The project structures itself on a synergetic partnership between On Screen Manitoba, a NFP industry association and the Geopolitical Economy Research Group from the University of Manitoba, directed by Radhika Desai and former principal economist from the Greater London Authority Alan Freeman. The background for this project is the shift that the MPS is currently facing due to: (i) advances in digital technology that have changed the way media is produced, marketed, distributed, consumed and financed (ii) the increased focus on selling to international markets, which, in turn, is leading to an increased volume of new opportunities and international co-productions with players from developing contexts. The key objective is to provide critical inputs to enhance decision-making processes for On Screen Manitoba, its member companies and provincial policymakers.

Faculty Supervisor:

Radhika Desai

Student:

Partner:

On Screen Manitoba

Discipline:

Sociology

Sector:

Other services (except public administration)

University:

University of Manitoba

Program: