CLIQMedia – AI-Enabled Digital Marketing Insights Framework for Predictive Campaign Innovation

CLIQMedia is a Vancouver-based digital marketing agency specializing in web design, development, branding, and advertising for clients in construction, real estate, design, and dental industries. As the company continues to scale, it faces an innovation challenge around how to generate deeper, data-driven insights that meaningfully improve campaign outcomes in industries that are rapidly digitizing but historically slow to adopt advanced marketing technologies. Currently, the agency relies on manual research, traditional competitive analysis, and platform-native analytics, which provide only surface-level insights and limit the ability to anticipate market trends or design highly targeted campaigns. The improvement priority is to build a more sophisticated, predictive, and automated system for gathering, analyzing, and applying digital marketing intelligence—something that goes far beyond day-to-day campaign execution. This project proposes to explore next-generation marketing technologies, including AI-enabled trend analysis, competitor intelligence mapping, and automated insights dashboards, to help CLIQMedia redesign how strategic decisions are made for clients. Solving this problem requires expertise in marketing strategy, digital research, analytics interpretation, and the ability to translate complex findings into implementable recommendations. The intern will support the exploration and design of a new insights framework that modernizes CLIQMedia’s processes, enhances client ROI, and creates a scalable model for future digital marketing innovation across the agency.

Faculty Supervisor:

Heather Harrison

Student:

Partner:

CLIQMedia

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

Kwantlen Polytechnic University

Program: