ContactNB/UNB AI Efficiency Project for the NB Contact Centre Industry

The McKenna Institute and ContactNB are collaborating on an initiative to promote AI adoption and responsible use within New Brunswick’s contact centre industry, aiming to enhance productivity, competitiveness, and sustainability by supporting SMEs with AI integration, workforce training, academic collaboration, and attracting investment in the business services sector.

Faculty Supervisor:

Leah Bidlake;Lana Reid

Student:

Partner:

ContactNB Inc.

Discipline:

Computer science

Sector:

Professional, scientific and technical services

University:

University of New Brunswick

Program:

Business Strategy Internship

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