Corporate Partnerships Program Development at Planeterra

Planeterra recently began onboarding new corporate partnerships beyond G Adventures, and already has new partners on board that want to support our work and visit more community tourism enterprises. Developing this new program will require support in mapping out the workflow and specifics of a formal corporate partner program based on past learnings. This project will address how to better access data from community partners that will be instrumental in pitching and promoting their enterprises to corporate partners. The overall goal of this project is to develop systems and strategies that will increase Planeterra’s organizational capacity in delivering value to its community and corporate partners in this new program delivery area.

Faculty Supervisor:

Sonya Graci

Student:

Partner:

Planeterra

Discipline:

Business

Sector:

Other services (except public administration)

University:

Toronto Metropolitan University

Program: