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Cost-benefit Analysis of Logistic Models Implemented in Operational Processes
ATB Financial is a large Alberta based full service financial institution. The Card Services
department was forrned 6 years ago and is growing rapidly. The Card Strategy team within
Card Services is developing models and processes to effectively manage marketing
campaigns, collections and fraud. The primary objective of this program is a detailed
cost/benefit analysis of a variety of strategy alternatives such as a dynamic interest rate
program, a new rewards structure, collection strategies, and several other risk reduction
strategies. Particular attention will be paid to the fact that managers want the technical
results in plain language.
Faculty Supervisor:
Adam Metzler
Student:
Partner:
ATB Financial
Discipline:
Mathematics
Sector:
Finance and Insurance
University:
Western University
Program:
Accelerate
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