Crooked Branch Orchard – Growth into Sustainability

Established in 2018 and located in the community of Jamestown on the Bonavista Peninsula, Crooked Branch is a small, high-density orchard, nestled close to the ocean. Growing Nova Spy, Crimson Crisp and Liberty apples in the warm microclimate of upper Bonavista Bay, it is co-owned by John and Valerie Barron and is currently the only commercial orchard in the area. The sales strategies were grassroots and included roadside stands, farmer’s markets, and direct sales from our Facebook page. Crooked Branch need a sales and marketing strategy, a website with online sales capabilities, and help with developing a customer base. With the internship support, it is expected to expand Crooked Branch’s business and generate revenue in the shoulder season with an agri-tourism venture which is popular in other parts of Canada. This can increase Crooked Branch’s impact with community outreach activities

Faculty Supervisor:

Carlos Bazan

Student:

Partner:

Crooked Branch Orchard

Discipline:

Business

Sector:

Agriculture

University:

Memorial University of Newfoundland

Program: