CubeHX

As a Startup, with a new business model due to covid, this project will allow us to understand how to tackle the growth opportunity with our new SaaS platform CubeGO. CubeGO will need to find customers through online acquisition. Prior to covid, we were an “in-lab” consulting company. Now with Covid, the importance of online marketing is essential. Our product is now global and the ability to reach, impact and engage consumers on a global scale, through online channels is imperative.
We believe CubeGO is a market-leader for online user testing. As such, we believe for Canada, CubeGO represents the innovation abilities of Canadian companies in the market research space.

Faculty Supervisor:

Sylvain Amoros

Student:

Partner:

CubeHX

Discipline:

Business

Sector:

Information and cultural industries; Professional, scientific and technical services

University:

HEC Montréal

Program: