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Customer Value in Market Strategy for Guitar Chord Simulation Training System
This project with 3D Simulation Solutions that is centered around developing a new product
integrating novel hand motion simulation technology to teach guitar playing, and therefore new
customer value creation, this applied research will focus on how this leading edge technology can be
transformed into a market offering with genuine value to customers in order to achieve this and to
develop an effective marketing strategy. methodologies and frameworks that focus on creating new
value will form the foundation of this project. such as the ‘ Customer value Creation: A Practical
Framework.”
Faculty Supervisor:
Brock Smith
Student:
Partner:
3D Simulation Solutions
Discipline:
Business
Sector:
University:
University of Victoria
Program:
Accelerate
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