Data Analytics and Operations for a Fast-Growing Series A Software-as-a-Service Company

Throughout this internship at PartnerStack, I will be working on the Data Operations team where I will assist in making data more accessible by creating dashboards and pulling reports for customers and internal teams from various departments. More specifically, I will be querying the company’s internal database to analyze the success of recent marketing campaigns in order to have a better understanding of campaign reach and effectiveness. I will also be analyzing marketplace metrics in order to develop a better understanding of who their customers are, what makes them successful, and what they use PartnerStack for. In addition, I will be creating interactive dashboards that centralize this data into one place, which will benefit the partner organization by allowing the customer success team to visualize key performance indicators and develop effective marketing communication strategies. The proposed projects will also benefit the partner organization by making relevant company data more accessible and easier to interpret for other departments and by increasing the efficiency and speed of the data-driven decision-making process. Lastly, the useful insights obtained from visual representations of extracted data can be used to create actionable changes that will help drive untapped sources of revenue for the company.

Faculty Supervisor:

Gregory Zaric

Student:

Partner:

PartnerStack

Discipline:

Business

Sector:

Wholesale trade

University:

The University of Western Ontario

Program: