Designing and Validating Scalable Ecosystem Adoption Frameworks for a Multi-Sided Sports Technology Platform

This project will design and test scalable ecosystem adoption frameworks for a Canadian sports technology platform. Through structured market research and pilot experiments, it will develop repeatable go-to-market models that support multi-stakeholder growth across North America.

Faculty Supervisor:

Kenneth Owen

Student:

Partner:

Powered by ARC

Discipline:

Business

Sector:

Professional, scientific and technical services

University:

McMaster University

Program:

Business Strategy Internship

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Mitacs is funded by the Government of Canada, the Government of Alberta, the Government of British Columbia, Research Manitoba, the Government of New Brunswick, the Government of Newfoundland and Labrador, the Government of Nova Scotia, the Government of Ontario, Innovation PEI, the Government of Quebec, the Government of Saskatchewan, and the Government of Yukon.